I am a Senior Graphic Designer and Creative Director with over 15 years of experience in brand identity and creative strategy. My career has spanned industries from finance to tech to athletic wear, with global brands like Intel, Nike, NFP, and Exterro. Whether leading a full creative team or rolling up my sleeves on execution, I bring the same discipline to both: every design decision should serve a purpose, and that purpose should be felt.

I specialize in brand identity, visual storytelling, and creative strategy, with a particular strength in translating technical or abstract concepts into clear, compelling visuals. I’ve built campaign systems, shaped design cultures, and partnered with cross-functional teams to bridge the gap between brand and business performance. 

I believe the best creative output is a team sport. At Intel’s Story Lab, leading with empathy proved strategic — when I championed my team’s vision and pushed for thinking that was genuinely out of the box, we grew YouTube from 10K to 50K+ subscribers, boosted engagement by 441%, and earned the Ragan Award for Best Visual Storytelling. At Nike, I’m currently building the brand, assets, and communications for enterprise AI adoption, translating technical complexity into something clear, human, and worth embracing. That’s a challenge I’ve been solving my whole career.

Passionate about typography, branding, and the power of design to shape perception and be accessible to everyone, I thrive in environments where creativity drives both engagement and measurable success.