Print Advertising: Making People Stop and Look
Client:
The Hanover Insurance Group
National Financial Partners
My Contribution:
Concept Development
Creative Strategy
Art Direction
Print Specs
Vendor Relationship
I love the challenge of making a single page stop someone in their tracks. In a world of endless scrolling and digital noise, print demands something different, it has to work instantly. No autoplay. No algorithms pushing it into feeds. Just one shot to make someone pause mid-flip and actually pay attention.
From bold magazine covers that spark curiosity to inside ads that bring a brand’s story to life, I design with equal parts strategy and creativity. Every element earns its place, from the headline hierarchy that pulls the eye in, to the product shot that tells the story, to the white space that gives the concept room to breathe. Print doesn’t forgive weak concepts or cluttered execution, so the work has to be sharp, purposeful, and immediate.
My goal is always the same: grab attention, hold it, and leave a lasting impression. That means understanding the publication, the audience, and the context where the ad will live. A tech trade magazine ad requires different creative choices than a consumer lifestyle spread, but the principle remains constant: make it impossible to ignore while staying true to the brand.
I’ve designed print campaigns for product launches, corporate positioning, and brand awareness, balancing Intel’s technical authority with visual storytelling that feels human and relevant. The best print work doesn’t just inform, it creates a moment of connection that lingers long after the page turns.
Always with intention. Never just filling space.
I had the pleasure of working with Amber on numerous projects at NFP. Amber was an exceptional manager and creative director. She was easily approachable and had the ability to inspire her employees. Amber possessed a keen eye for design, was extremely creative and had great attention to detail. Amber showed true expertise during the company rebrand with her ability to adapt and seamlessly implement a complete overhaul of the company’s creative strategy. I highly recommend Amber for any creative position or project.
— Chad Richardson, Digital Marketing Development Supervisor at Hero Digital
Amber is a very talented designer who is a pleasure to work with. She is very creative and offers unsolicited ideas that help to strengthen , advertising and marketing campaigns and company/product brands. Amber always meets deadlines, is very cost conscious, and works very well with others. She worked on many high end campaigns while at The Hanover and each campaign was beautifully exectued. Amber is a great strategist who thinks out of the box and goes above and beyond the call of duty. Her designs are superb and her creative direction is spot on.
— Kevin McNamara, Marketing Director at The Hanover Insurance Group





