I directed narrative storytelling that countered decline narratives externally and demonstrated Intel’s leadership in computing, processing, and AI. This wasn’t corporate cheerleading, it was strategic repositioning through visuals that made Intel’s innovations impossible to ignore.

Internally, I built corporate narratives that aligned actions, built trust, and sustained momentum around strategic goals. I translated executive vision into visual stories employees could rally behind, ensuring objectives were understood across the organization. The stronger the internal narrative, the stronger the external execution.

I also contributed visual content for Intel’s Quarterly Earnings, translating complex financial data into clear storytelling for investors and analysts. Earnings are high-stakes moments where perception shapes markets. My work ensured the data didn’t just inform, it persuaded through charts and infographics that transformed spreadsheets into compelling proof points.

The challenge was maintaining Intel’s authority while navigating intense competitive pressure. The solution was intentional design grounded in authentic storytelling and measurable results. Because when you’re repositioning a tech giant, decoration won’t cut it.

Always with intention. Never just corporate theater.