AI at Nike
Client:
NIKE
My Contribution:
Creative Strategy and Branding
Graphic Design of all Assets
Multi-Channel Branding
Design for Accessibility
When Nike set out to build enterprise-wide AI fluency, someone had to make that feel approachable, exciting, and unmistakably Nike. That’s where I came in. Since January, I’ve owned all creative strategy, branding, and visual execution for the AI adoption initiative, designing the assets, campaigns, and training materials that reached 400+ teammates a week and helped move the needle on how an entire organization relates to AI. The data reflects the momentum: monthly prompts doubled, advanced usage grew 67%, and AI agent creation scaled from a handful to nearly 2,000. Good design helped make that possible.
The work isn’t just design. It’s the visual infrastructure behind a cultural shift. Every asset was built with intention, because that’s how to work.
AI at Nike Brand Kit
I created the AI at Nike Figma board and it’s a quick look into how I think, design, and iterate. Rather than focusing only on final outcomes, it highlights my full design process including research, wireframes, user flows, prototypes, and refinements along the way. Sharing my live workspace showcases my proficiency with industry-standard tools, my ability to manage complex systems, and my approach to building thoughtful, scalable design solutions through iteration and collaboration.
Don’t have a FIGMA license to view?
AI to Amplify Enterprise Campaign
Training Videos
Tech In Motion Video
Amber Bytheway is, without a doubt, one of the most talented graphic artists I’ve ever had the pleasure of working with. Her work is fast, beautiful, and impeccably executed. It’s modern and impactful, but what truly sets her apart is her ability to listen and understand exactly what you’re trying to convey. She always comes up with options that are more useful and refined than anything I could have imagined.
I had the opportunity to partner with Amber on crafting our employee value proposition storytelling and assets. She brought our words and values to life in a way that was visually stunning, consistent, and meaningful. Amber has an incredible knack for translating complex ideas and difficult messages into clear, digestible, and visually captivating content. Whether it was delivering tough news or simplifying complex topics, Amber always managed to create something that resonated and connected with our audience.
If I could, I would work with Amber every day. Amber Bytheway is, without a doubt, one of the most talented graphic artists I’ve ever had the pleasure of working with. Her work is fast, beautiful, and impeccably executed. It’s modern and impactful, but what truly sets her apart is her ability to listen and understand exactly what you’re trying to convey. She always comes up with options that are more useful and refined than anything I could have imagined.
I had the opportunity to partner with Amber on crafting our employee value proposition storytelling and assets. She brought our words and values to life in a way that was visually stunning, consistent, and meaningful. Amber has an incredible knack for translating complex ideas and difficult messages into clear, digestible, and visually captivating content. Whether it was delivering tough news or simplifying complex topics, Amber always managed to create something that resonated and connected with our audience.
If I could, I would work with Amber every day. She is the kind of thought partner and strategist you always want by your side. She just gets it and consistently delivers outstanding work.
Beyond her incredible skill set, Amber’s way of working and her energy are calming and supportive. She brings a level of professionalism and grace to everything she does, making every project a positive and smooth collaboration.
Amber is an absolute gem, and I can’t recommend her enough. She’d be a tremendous asset to any team lucky enough to work with her.
— Karlin Keller, Global Head of Enterprise, Employee & Transformation Communications at Intel