Product launches as told through visual storytelling
Client:
Intel Corp.
Year:
2015-2025
Type of Work:
Creative Direction
Concept Development
Multi-Channel Branding
I directed and created compelling visual storytelling graphics for numerous Intel product launches and technological advancements, highlighting key innovations in processors, AI, and graphics through strategic design and data visualization. These materials were published on Intel Newsroom, the company’s primary platform for announcing breakthrough technologies and industry developments to global audiences, where my visual narratives helped translate complex technical concepts into accessible, engaging content.
“Whether it was a motion graphic or a full-scale creative campaign, Amber was instrumental in bringing many of my ideas to life as a brand storyteller. And I had a lot of them, but not once did she brush any off! She took the time to understand each vision and worked thoughtfully toward the best design solution.
She also had a deep knowledge of the brand, right down to the look, feel, and details. This made collaborating with her so, so enjoyable because she knew exactly how to weave the brand’s essence into these out of the box ideas. This is where the industry is headed, and Amber is that forward-thinking brand visualizer everyone needs.”
— Payal Patel, Communications at Windsurf