Tech Minute Series
Client:
Intel Corp.
Year:
2021-2025
Type of Work:
Creative Direction
Concept Development
Illustration
Video
Multi-Channel Branding
When I championed my team’s creative vision to develop a video series that would break down Intel’s products and technologies in under one minute, the bar was set high. We had to make semiconductors interesting and communicate complex technical information to a broad audience in a way that actually resonated, not just informed.
The result? We grew YouTube from 10k to 50k+ subscribers and achieved 441% higher engagement. No gimmicks, no clickbait, just authentic storytelling that connected technical precision with human emotion. Turns out when you give talented people permission to take creative risks, they deliver work that moves people.
Always with intention. Never just corporate scripts.
Amber is one of the most talented and versatile creative professionals I’ve ever had the pleasure of working with. During our time together at Intel, she consistently demonstrated an ability to evolve with the times—adapting effortlessly to changes in technology, media, and audience behavior. Whether she’s transforming big-picture ideas into cohesive, multi-channel campaigns or crafting thoughtful, eye-catching designs that resonate across cultures, Amber brings a rare combination of strategic thinking, artistic vision, and deep brand expertise to everything she touches.
As a partner, Amber is incredibly collaborative—always open to feedback, generous with her time, and ready to support others, no matter how full her plate. But what stands out most is her warmth, professionalism, and integrity.
— Teri Chackel, Internal Comms & Employee Advocacy Leader at Intel