Visual Storytelling
Client:
Intel Corp.
Year:
2015-2025
My Contribution:
Concept Development
Creative Strategy
Art Direction
UI Design
Motion Graphics
Multi-Channel Branding
Social Vision and Strategy
Design for Accessibility
For me, visual storytelling is at the heart of how I approach creative work. Tech companies rely on it because it makes their innovations approachable, turning complex products and abstract concepts into stories people can actually connect with. Whether in social media campaigns, CSR initiatives, or website design, visual storytelling isn’t just nice to have, it’s essential. And it’s where I thrive.
I use design to translate big ideas into clear, engaging narratives that spark curiosity and emotion. The challenge with technology is that it’s often invisible, microscopic, or too technical to visualize intuitively. My work bridges that gap, creating visuals that make semiconductors, quantum computing, and AI feel tangible and relevant to everyday life.
I focus on building visuals that don’t just look good but carry a purpose, whether it’s helping a campaign grab attention, a social video for community awareness, or a website guide users with ease. Every choice serves the story because visual storytelling lives in those tactical execution moments.
My goal is always the same: to make technology feel human through creativity and story. Behind every chip, every innovation, every product launch are real people solving real problems. When I ground work in employee voices, customer experiences, and authentic moments, the technology stops being abstract and starts being meaningful.
Always with intention. Never just pretty graphics.














Amber is a master at visual storytelling and is supremely collaborative. She understands brand and is 😎 under deadline pressure.
— Cara Walker, Corporate/Financial Communications Professional at Synopsys
I had the pleasure of working alongside Amber for over five years. In my 20 years as a creative professional, I’ve worked with a lot of designers. In that time, I have never met a designer as passionate, thorough, talented and dedicated to their craft as Amber Bytheway. Amber isn’t just a designer for kicks. She eats, sleeps and breathes design. It’s a core component of her being.
One of the best things about Amber’s work is that she can take an established brand sandbox that we are required to stay in and still manage to find ways to keep the creations feeling fresh. She can push the bounds without breaking them, which is essential for any brand trying to surprise and delight its customers. On top of all this, Amber has been a manager and led a team of designers to create work that echoed her values as a creative professional. Having Amber Bytheway on your team will guarantee outstanding quality.
— Evan Sprague, Visual Storyteller at Intel